Jal Jagruti Abhiyaan

“We have pain in our body, because the farmer has tears in his eyes” –Sri Sri Ravi Shankar
The visit to Latur in December last year was like my right hand meeting with my left hand. As more than half of Indian population still lives in rural areas and life in a city like Mumbai can be quite a contrast from the life in a village, the visit to Latur was experiencing this contrast and like meeting my left hand.

Our train left from Dadar station at 9.30 pm for Latur and we reached around 6 am in the morning. All of us were excited to experience what the day had in store for us. Makarand ji, our YLTP Maharashtra In-charge, took us around to view the JJA project. He was a great host and gave us a modest example of hospitality in Latur.

Finally we reach Latur!

Finally we reach Latur!

Latur is a small town with a population of about 3 lakhs. One straight road within 5 min reaches you to the extreme corners of the town. Unfortunately there was only 398 mm of rainfall last year against an average of 600 mm received every year. Because of which people here would receive water from Municipality only once in 15 days. The Kharif crops had failed due to drought.

In Maharastra Extreme drought conditions are being faced  in 3 Districts i.e Latur, Osmanabad & Beed. Where 350 farmers have committed suicide in 2015. All through the month of September, leading newspapers in Maharashtra covered stories of Farmers committing suicide every single day. What a shame, that in the last 70 years after independence our villagers, still don’t have basic resources.

“In Parched Maharashtra, 11 – year old dies fetching water in Maharastra”. Read the full article here

Haven’t we gone wrong somewhere? All of us know that human civilizations emerged on the banks of rivers. As water was needed for living a settled life. But a lot of our water bodies in India, today have dried up or have been polluted. Is this evolution of a civilization! Shouldn’t each of us care for our environment and these sources of life? Few basic questions must  be reflected upon if we wish for our civilizations to sustain and flourish in future.

The good news is that a you-turn is possible and there still is hope. Jal Jagruti Abhiyaan(JJA) is one such ray of hope. JJA was launched in February 2013. JJA is a long-term & scientific solution for river rejuvenation in India without any requirement of land acquisition. Since its inception 12 rivers have been rejuvenated with the help of volunteers along with the people of Maharashtra which brings in ownership for the project. With work in progress on river Manajra in main District Latur which is completely dried up due to silt formation and vegetation growth.

Makarand ji helped us understand why JJA is a long term solution for this problem.This is what we saw and learned –

First we visited the Rena river project-Renapur village has a population of about 15,000-20,000. The main crops grown are soybean, chana, Jowar & sugarcane.  A stretch of 4 km with a depth of 7m has been successful rejuvenated with support and monetary contributions from villagers. Due to lack of rainfall this year there has been great scarcity of water in Renapur. Despite this, when we interacted with farmers from Renapur village, they were happy about the JJA project being carried out this year. The project has helped them to get their produce from Kharif crops this season. Even though the returns received was not 100%, the farmers spirit was high because they could at least cultivate one season crop successfully, unlike other farmers in the area. They are hopeful of recovering their complete investment on the JJA project within next one year.

Rena River

Rena River


On further interaction we also got to know that these farmers had never seen this river flowing with water for their entire lifetime and they were very satisfied with the work. A major part of the monetary contributions was used up for the transportation of cotton soil removed from the river to their farms. Because of the cotton soil being transported and put into barren land more than 100 acres of added land became cultivable and fertile, which was an added boon for the farmers in this area.

Plantation around Rena River

Plantation around Rena River

Shivraj ji, one of farmers and traders of Renapur village, shared -“something was better than nothing. The major issue faced by us of water shortage every year has been resolved”. 500 farmers and their families have been benefited by JJA project in this stretch. They were able to get good price from the Market. Farmers had wished to rejuvenate the river for many years but they didn’t know how. JJA project provided this knowledge, financial & moral support to execute.

Farmers being interviewed around Rena

Farmers being interviewed around Rena

Second we visited Gajpur Nala a stretch of 3 km with depth of 4 meter. Small Nalas connect to make a small river and small rivers connect to make a bigger river which further joins with an ocean. GajpurNala is one such small stream passing through the village Gajpur. It was amazing to see the bio diversity which has come around this Nala. Not only humans but all life flourishes around water bodies.

Gajpur - Biodiversity!

Gajpur – Biodiversity!

Third visit was at the Taverja River which connects to the main river, Manjra, a stretch of 15km -2 mtr depth has been rejuvenated. We also meditated for the well being of our farmers sitting on the dam.

River Tavarja - The dried up part

River Tavarja – The dried up part

“In the past 3 years we have removed silt from 80 km stretch in rivers/nalla’s across 40 villages. Have seen dramatic increase in groundwater level in these villages, thus the lives of more than 1 lakh villagers has improved”- JJA Spokesperson

These projects have been successfully taken up by Art of living and the farmers in these areas. And they are an example of the bright possibilities in the direction.

River Tavarja - Rejuvenated by AOL foundation

River Tavarja – Rejuvenated by AOL foundation

According to World Bank “Migration in India 2007-08” report (June 2010), Around 3000 to 4000 people migrate from rural to urban area for search of livelihood every single day all over India. They reside on foot path in Urban Areas without any means of livelihood for years. Employment seems to be the most important reason for migration. Some 67 percent of migrant households in urban areas and 55 percent in rural areas reported migrating for employment-related reasons.


Art of Living Tavarja river rejuvenation

This migration must stop. Only if our farmers can be provided water, they can be self-reliant and live in peace in their villages.
To rejuvenate and connect all rivers of India, yes, it’s a challenging job but it is possible. Viewing the JJA project in our visit to Latur has given us bright hope in this direction. The farmers of our country are not paupers; they don’t need free pennies from government for survival. Empower them with basic resources and they are capable of producing gold from our soil. Yes! Then our farmers can be the architects of a prosperous India. The river rejuvenation project has the power to make our farmers prosperous and self-reliant.
Join us in our work of Jal Jagruti. Lot remains to be done.

From Ganga in Rishikesh to Brahmaputra in Guwahati, it is pathetic to see so much sewage being let into the rivers. Government must act now. – Sri Sri

Ongoing project status- *Manjara river rejuvenation project, Latur* river work length – 18 KM estimated expenses -7.5 Cr. Collected nearly 4 Cr from everyone in Latur, 1.25 Cr from CSR and other donations

Need to raise more 2.25Cr

Project completion deadline 31st May

How can you contribute?

>Donate in cash (friends & family)

>Donate in kind (machinery)

>Corporate CSR connect

>By Prayers -“Annadata Sukhibhava”

To donate for this cause- Bank name ICICI, A/C No : 037601000060, IFSC No: ICIC0000376

Account Name: VVKI Maharashtra Apex Body

(Please send transaction details or scanned bank slip to accounts.mh@vvki.net)


Know more:

Let’s together work to make India prosperous.


Jai Hind!

Vasudha Jhunjhunwala

The forth pillar, as shaky as it can get

He was glued to the television and I obviously thought he was enjoying the Doremon or the Chota Bheem, my 8 year old nephew. I was pretty surprised when my brother revealed to me that instead my nephew was hooked on to the 9pm prime time debate. As this show was anchored by his favorite character.
9pm debate and an eight year old, strange combination, isn’t it! But my nephew watches this show every single day without fail and it is pure entertainment for him. Is it like that for many of us?
The coolest hero, the anchor of this show is in no way lesser than Chota Bheem. Or a Super-Man, a Spider-Man or any-Man, like them all, he is a REAL LIFE SUPER HERO. He is always right and he is always victorious in every debate. His victory is pre-destined, as is of any Super-Hero, on the news hour. His and Didi’s persona makes me feel that Bengalis have special Horse power driving them. They should be crowned as “The Bengal Tigers”

And who can miss the amusing animations, the fire-work scrolls which compliments the show and add to the drama. Indian news channel can teach the world media, how to add colour and entertainment to news, so that even eight year olds can enjoy news, like my nephew does.

Rains may create big havocs in the World but this “Rain” (called Barkha in Hindi) with her power of words has left an exceptional mark on Indian media. She rains unconditionally everywhere and has proven her omni presence in media. With the power of some divine blessings upon her, she can prove whatever she likes as per her whims and fancies. Black as blue, India as intolerant, Modi as anti Muslims, Kanhiya as a Hero, World cultural festival as an environmental disaster.. she is beyond truth and the power of her words beyond facts. Anyways rains don’t discriminate they fall everywhere and so she is living only by her name.


Another one from their grand league is the “King of lamps”. Just like some lamp spread more smoke than light, some reporters spread more unrest than hope.

Let us also review what trends in print media these days..
– First four pages covers an inspirational story of a woman who killed her own daughter. What an amazing tale to inspire our younger generation to learn from. Come on kids start doubting your parents, be smart!
– When people receive awards they may not get recognition but when they return awards they show up as celebrities on front page of news.
– A group of mislead Youth break laws shout anti national slogans, they are covered on the front page as if they were some Heros.

The list goes on..


So is the 4th pillar acting as a pillar any more?  Is it giving strength to people or is it creating fear and doubt in people? Is it spreading hope? Is it arousing valour and patriotism in hearts of our youth? Is it acting responsibly and leading by example?
And if not, isn’t the 4th pillar of our constitution as shaky as it can get?

The message is
– Be Entertained but don’t be Fooled or Feared or Mislead by words of media persons.
– Find out if the news is fact or fictitious and do not go by it’s face value.

Anyways we all know the above by now, isn’t it!

Disclaimer- all characters in this article are fictitious any resemblance may be considered intentional only for fun sake.

For fun sake-


– For serious news switch from sick media to Social media.

– From breaking news to making news, let my country awake!

– Media’s gift to English dictionary – Saffron terror. Wonder what pink and blue terror would soon mean!

– God’s of media have announced Freedom of speech is supreme, swear freely!

– Media trends, who says discipline is important, look at us!!

– AAP की क़िस्मत हम लिखते है, literally!


Vasudha Jhunjhunwala